A Dragon in Sheep’s Clothing

Thoughts from a web designer, writer and cat lover.

A Dragon in Sheep’s Clothing header image 1

Entries Tagged as 'What were they thinking?'

Wal-Mart logo goes splat

July 21st, 2008 · 2 Comments

BIG ouch.

Not only is it a bad branding move, it’s a bad design. Another application of a vague symbol which seems to be the hallmark of modern branding. Is that yellow thing:

an asterisk,
a sun,
the light indicating this checkout lane is open,
a right turn signal,
a popped balloon,
the stain left when I squashed a spider on [...]

[Read more →]

Tags: Advertising · Design · Marketing and Branding · What were they thinking?

KFC brand - decision by committee?

April 18th, 2008 · No Comments

You may have noticed that KFC has been updating stores, painting them dark red on the outside and returning the original, full “Kentucky Fried Chicken” name to the building and accessories.
Personally, I think this is a good thing. The buildings stand out in a sea of other choices, and the design has [...]

[Read more →]

Tags: Advertising · In the News · Marketing and Branding · What were they thinking?

Award for Worst Use of Flash in a banner ad..

March 3rd, 2008 · No Comments

…goes to Jupiter Online Media. Talk about under-using an Internet advertising medium. Not to mention that apparently they want you to make a deal with a ghost.
Click here (banner is too long to display here)
Originally seen at Intranet Journal.
Did I mention that clicking the banner tries to open a pop-up?

[Read more →]

Tags: Advertising · Internet · What were they thinking?

What a strange government

November 6th, 2007 · No Comments

…does the U.S. have.
In a CNN article about an offensive costume worn by an Immigration and Customs Enforcement (ICE) employee to a fundraiser, there is a note buried about 2/3 of the way through about Julia Myers, head of the agency:
“Myers has served as head of ICE since January of 2006 but is still awaiting [...]

[Read more →]

Tags: In the News · What were they thinking?

This is news?

September 4th, 2007 · No Comments

Britney Spears Uses F-Word on New Track (Fox News)
Gee whiz, it’s a shock that Britney actually swears in her latest songs?
And they think it’s a publicity stunt?
P.S. No, I’m not going to link to the story. That’d only help it in the search rankings. Instead, let’s link to something that really is news about [...]

[Read more →]

Tags: In the News · Rants · What were they thinking?