A Dragon in Sheep’s Clothing

   
Plenty of other people have pointed this out, but I couldn’t resist doing the same, even this late in the game (the new logo was announced in May). Shame on Delta’s brand people for not realize the similarity (unless it’s really Citgo paying their checks), not only between the obvious triangles, but also with [...]

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Alas, my cell phone has finally started displaying “AT&T” instead of “Cingular.”
Goodbye, good brand. I shall remember you fondly whenever I see your logo printed on my phone’s cover.

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has become
Alas, I think the design really fell down on this one. While the old Piedmont Virginia Community College logo was somewhat old in appearance and definitely not designed for the Internet, their new logo lacks character and doesn’t reflect anything about either the institution or its mission. If I didn’t already know [...]

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Killing Cingular Softly: In Defense Of AT&T
Marketers can be a sentimental bunch. ….How else to explain the marketing community’s continuing defense of Cingular Wireless?
Hmm, let’s see. Something called brand experience.
This is a case, however, where emotion is coloring the facts…
Yes, yes it is. Emotion is coloring the response. That’s what a brand experience is [...]

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