Look at this display. What do you see? Shelves of portable hard drives. But Walmart’s branding has failed. The Walmart “splat” logo icon is near the top of the display, and I think they’re relying on the icon alone to reinforce the Walmart brand. Here’s why: Instead of using one of the stock phrases about [...]
Tags: Advertising · Marketing and Branding
Came across a failed package design for Hanes sweatshirts and sweatpants, as is evidenced by the number of items either opened or rewrapped. Come on, people want to at least hold up a shirt or pair of pants to see if they’ll fit. This packaging doesn’t even let you approximate that. Hanes should know this. [...]
Tags: Design
Really, that was it? That was the commercial that had activists all in a tizzy? Almost two weeks ago, Mike Celizic (writing for NBC) announced that money is the only reason CBS would agree to air this ad: There is no other reason — and certainly no good reason — for anyone, including a television [...]
Tags: Advertising · In the News · Video
This is in response to a comment on Gizmodo’s post “8 things that suck about the iPad”: @ridedali: you’re the first sane commenter on this Giz post. Thank you for acknowledging that the iPad is not anywhere near perfect, but at the same time has great potential. Apple has introduced game-changing things in the past. [...]
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