I knew others would be onto this, so I’ll link to them. I was ready to give Pepsi a chance when I saw their redesigned soda packaging. Maybe there was some forward-thinking advertising guy who thought that a clean, back-to-basics aesthetic is the next wave in brand and marketing, especially in a world where products [...]
Tags: Advertising · Food · Marketing and Branding
I don’t know the station or even where this photo was taken, but I love the concept and execution. Just for kicks…
Tags: Advertising · Design · Marketing and Branding · Music
This ad apparently appeared on CNBC in the a.m. Talk about a waste of PR money. It’s just so bad it’s weird. Not that the ad is made badly, but the concept is so far off the mark, I don’t even know what to say. via Baker Blog
Tags: Advertising · Marketing and Branding · What were they thinking?
BIG ouch. Not only is it a bad branding move, it’s a bad design. Another application of a vague symbol which seems to be the hallmark of modern branding. Is that yellow thing: an asterisk, a sun, the light indicating this checkout lane is open, a right turn signal, a popped balloon, the stain left [...]
Tags: Advertising · Design · Marketing and Branding · What were they thinking?