A Dragon in Sheep’s Clothing

For some reason, poorly designed advertising, packaging and store displays have been catching my attention lately. Here’s another one, and it is again from Walmart. I do shop other places, but Walmart seems to have the most agregious examples (or the ones worth photographing, anyway). The poor girl on this Faded Glory poster has dark [...]

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Look at this display. What do you see? Shelves of portable hard drives. But Walmart’s branding has failed. The Walmart “splat” logo icon is near the top of the display, and I think they’re relying on the icon alone to reinforce the Walmart brand. Here’s why: Instead of using one of the stock phrases about [...]

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In Wal-Mart this afternoon, I saw a Pepsi “throwback” 12-pack among all the modern Pepsi cartons. The “throwback” carton really popped out at me, and it occurred to me that the current Pepsi colors are kind of dark. It’s not a lack of white, although I think that’s what made the old design pop out. [...]

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Ran across another “cool business cards” list in my RSS feeds today. Followed the links for more lists, and saw many of the same cards being featured. I think several have been around for a few years. One did stand out to me, and I hadn’t seen it before: Now there’s a graphic designer that [...]

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