Facebook, you’re killing yourself. Facebook Turns the ‘Like’ Into Its Newest Ad via AdAge >> SAN FRANCISCO (AdAge.com) — The ubiquitous “like” is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.” The unit [...]
Tags: Advertising · Internet · Rants
For some reason, poorly designed advertising, packaging and store displays have been catching my attention lately. Here’s another one, and it is again from Walmart. I do shop other places, but Walmart seems to have the most agregious examples (or the ones worth photographing, anyway). The poor girl on this Faded Glory poster has dark [...]
Tags: Advertising · Marketing and Branding
That’s what I thought when I saw this commercial. Stay with me here. The scene: night. A man drives his new Cadillac SRX on a scenic road far from town. Suddenly, his new Cadillac stops for no apparent reason in the middle of a bridge. A bright light illuminates the car from directly above. Its [...]
Tags: Advertising · Video
Look at this display. What do you see? Shelves of portable hard drives. But Walmart’s branding has failed. The Walmart “splat” logo icon is near the top of the display, and I think they’re relying on the icon alone to reinforce the Walmart brand. Here’s why: Instead of using one of the stock phrases about [...]
Tags: Advertising · Marketing and Branding