A Dragon in Sheep’s Clothing

For some reason, poorly designed advertising, packaging and store displays have been catching my attention lately.
Here’s another one, and it is again from Walmart. I do shop other places, but Walmart seems to have the most agregious examples (or the ones worth photographing, anyway).
The poor girl on this Faded Glory poster has dark [...]

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That’s what I thought when I saw this commercial. Stay with me here.
The scene: night. A man drives his new Cadillac SRX on a scenic road far from town.
Suddenly, his new Cadillac stops for no apparent reason in the middle of a bridge. A bright light illuminates the car from directly [...]

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Look at this display. What do you see?

Shelves of portable hard drives.
But Walmart’s branding has failed. The Walmart “splat” logo icon is near the top of the display, and I think they’re relying on the icon alone to reinforce the Walmart brand.
Here’s why: Instead of using one of the stock phrases about savings [...]

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Came across a failed package design for Hanes sweatshirts and sweatpants, as is evidenced by the number of items either opened or rewrapped.

Come on, people want to at least hold up a shirt or pair of pants to see if they’ll fit. This packaging doesn’t even let you approximate that. Hanes should know this. [...]

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