Facebook, you’re killing yourself. Facebook Turns the ‘Like’ Into Its Newest Ad via AdAge >> SAN FRANCISCO (AdAge.com) — The ubiquitous “like” is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.” The unit [...]
Tags: Advertising · Internet · Rants
Does the fold still matter in web site design? I have to say yes, and today I stumbled across the perfect example of this principle. http://kpanke.com/ I like the header on this web site. A detailed photograph with interactive elements that link to his portfolio, Twitter, music, etc. The mouseovers make it navigable. Overall, well [...]
For some reason, poorly designed advertising, packaging and store displays have been catching my attention lately. Here’s another one, and it is again from Walmart. I do shop other places, but Walmart seems to have the most agregious examples (or the ones worth photographing, anyway). The poor girl on this Faded Glory poster has dark [...]
Tags: Advertising · Marketing and Branding
That’s what I thought when I saw this commercial. Stay with me here. The scene: night. A man drives his new Cadillac SRX on a scenic road far from town. Suddenly, his new Cadillac stops for no apparent reason in the middle of a bridge. A bright light illuminates the car from directly above. Its [...]
Tags: Advertising · Video