A Dragon in Sheep’s Clothing

Thoughts from a web designer, writer and cat lover.

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Tired poster girl

Posted by Heidi on March 5th, 2010 ·

For some reason, poorly designed advertising, packaging and store displays have been catching my attention lately.

Here’s another one, and it is again from Walmart. I do shop other places, but Walmart seems to have the most agregious examples (or the ones worth photographing, anyway).

The poor girl on this Faded Glory poster has dark circles under her eyes, dark enough to look like fading bruises from a black eye. It would gave taken a graphic designer a few minutes to ease or erase them. Instead, they’ve let this tired face fill a 4-foot tall display.

It probably would have helped if she looked happy, too.

tired poster girl

Tags: Advertising · Marketing and Branding

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