Came across a failed package design for Hanes sweatshirts and sweatpants, as is evidenced by the number of items either opened or rewrapped.
Come on, people want to at least hold up a shirt or pair of pants to see if they’ll fit. This packaging doesn’t even let you approximate that. Hanes should know this.
However, when I laid out one of the open shirts, I discovered that maybe Hanes didn’t want people to look at these, let alone try them on. This shirt looks like it’s made for someone wider than they are tall. I’ll grant you that such a market exists, but in the women’s fashion world, these shapes are usually labeled as 1X, 2X, etc., most likely in “petite,” not your average sizes in the regular ladies’ section.
Incidentally, the proportions of the pants seemed average.