BIG ouch.
Not only is it a bad branding move, it’s a bad design. Another application of a vague symbol which seems to be the hallmark of modern branding. Is that yellow thing:
- an asterisk,
- a sun,
- the light indicating this checkout lane is open,
- a right turn signal,
- a popped balloon,
- the stain left when I squashed a spider on my wall, or
- an ancient ice cream cone version of Stonehenge?
Head to The Origin of Brands blog for a great review.